About our founder
Nicole used to think she hated cake. Every birthday came with the same dry, tasteless cake and overly sweet icing. What she did love, was the magic of the moment, the candles lit, the room singing in unison, and the birthday kid’s face glowing with excitement. For those 30 seconds, it felt like the whole world was celebrating them. But the cake? Nicole would quietly pass it to whichever friend was still craving an extra bite of sugar.
Everything changed the day she baked her first birthday cake with her nieces. It was lopsided. Chaotic. Bursting with sprinkles. But they were so proud. That messy, memory filled cake sparked a tradition. Each year, they’d dream up a design, gather supplies, and bake the birthday cake together.
Watching their excitement year after year made Nicole realize cake didn’t have to be disappointing. It could taste like a memory.
Like love. Like magic.
That’s what she brings into every cake she makes now, a little wonder, a lot of heart, and a deep desire for people to feel seen and celebrated. Because no matter what chapter you’re celebrating, Nicole believes you deserve a cake that feels like you.
THE VISION
Every celebration deserves a bit of magic. Whether it's a child's wide eyed wonder as the candles are lit on their cake or friends gathering to celebrate a new tiny human being born, cake should do more than just taste good, it should spark ear to ear smiles, making people say, “This was made just for me.”
We aim to take the stress out of the cake ordering experience and turn it into something exciting, an enjoyable part of the celebration planning, not a last minute chore.
Ultimately, we exist for one reason: to turn moments into memories. We're here to help make it a little sweeter and a lot more magical.
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